UK online advertising overtakes TV for the first time

For almost half a century, TV has been the leading advertising medium in the UK. According to a report announced today on the Guardian however, this has all changed. The UK is now the first major economy to spend more on internet advertising than on TV.

Admittedly, there is some debate about the figures not comparing like-for-like, but the news is still of interest from a PR point of view. For example, we still have clients that overlook the value of appearing online and seem to prefer coverage in print and more importantly, the Holy Grail that is television.

Attitudes to online coverage are definitely changing, particularly with the popularity of social media, but these latest advertising figures may go some way to highlight the power of online to those traditionalists.

Tags: tv advertising

This entry was posted on Wednesday, September 30th, 2009 at 4:46 pm and is filed under Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.