Segmenting your Twitter strategy
Published - Thursday, 22 October, 2009Twitter Strategy 2.0…
I can’t take credit for this as a colleague forwarded me the article, but it makes some interesting points about a company Twitter strategy. The article which I will come onto makes some interesting points about segmenting your Twitter communication, and it makes complete sense, as just like all marketing communication tools like press releases, advertising, mailshots, for example, you would of course segment and tailor each exercise to target the audience you are trying to reach.
Referring back to an article we posted a while ago about the fact that you need to have a Twitter strategy and more importantly, just like any other marketing communication, you need to have some kind of sign off procedure to avoid any communication blunders, we feel that ‘Twitter Strategy’ is now starting to move on a step from companies getting a ‘handle’ on Twitter, to deciding how to use it and also how to start making it a bit more creative.
Most companies (or certainly the ones that we represent) are now looking at Twitter communication just like they would any other form of communication within marketing. The link at the bottom of this post takes you to an article on SocialMediaToday.com that talks about how companies can start to segment Twitter for different elements/functions of their business, but I think the general principals apply to most sized businesses or there are lessons to be learn’t in there.
So if you are running a Twitter Strategy and are starting to realise that it dosen’t seem to be hitting the sweet spot for everyone, have a read of this article.
Tags: marketing strategy, twitter
October 22nd, 2009 at 11:46 am
New blog post: Segmenting your Twitter strategy http://bit.ly/JEf4O
This comment was originally posted on Twitter
October 22nd, 2009 at 10:13 pm
I have followed a similar approach, and discovered a lot of it through trial and error, it amazing how more and more consumers are being influenced by this medium, particularly in shopping for new products. It’s also become the forum where a lot of customers use to vent their spleen on poor service and poor product quality, vendors would take note. As Pietro rightly says, target the message, specific to that segment, but equally listen…..
October 23rd, 2009 at 3:18 pm
Hi Charles, interestingly the further challenge is that every Company is different, has different products, different customers, so there is not one rule that applies to everyone, your right that trial and error is often the only way to find out what works. (obviously experience in social media can speed the process up dramatically)
P.
November 3rd, 2009 at 4:07 pm
Nice twitter related blog posts! I’m in the process of starting the ACS twitter account (shameless plug – http://www.twitter.com/acscustom) and I’m trying to convince the guys here of it’s worth. I’ve just sent them this article and the previous one to read so that should do it! : – )
See you at the event on Tuesday : – )
Adam
November 5th, 2009 at 11:54 am
Good stuff Adam, you should also show ‘the management’ all the great conversations happening on twitter for ACS and Etymotic custom fit, that should make them realise they at least need to be aware.
See you Tuesday.