An interesting document came across my desk today. It was the breakdown of a
month’s worth of unique hits for an online gadget news site. The figures were impressive and certainly justify our high opinion of this site as a location for client’s coverage.

Twitter is a great tool to any Company’s communications strategy, yet it can be easy to get over-whelmed in regards to how to get started.

You’ll probably find that many individuals in your organisation are already using Twitter and this can be a great starting point. Before getting ahead of yourself, however, first think about how your company could utilise this great new resource and how can you control it.

This has just been sent round the office email and was originally found on Pocket-Lint…its quite a cheeky advert poking fun at social media addicts!

The funny thing is, is that most of us that are really into Twitter and Facebook probably won’t get the joke!

Today, the BBC website features an interesting piece on voice to text pioneer SpinVox, revealing the results of an investigation into the company’s privacy standards, technology and finances.

Its interesting that yesterday I wrote a post about the fact that company’s need to start taking Twitter seriously and evaluate individuals within the company that have access or have created these accounts.

As if to back up my thought process, Sky News have just published the article below that clearly emphasises the need for companys to start evaluating their Twitter communication strategy!

I’ve just been reading a really interesting report called ‘Online PR and Social Media Trends Briefing’ from the Econsultancy, which I must say I found very interesting.

One of the striking thoughts that I was left with was that if companies are not careful, Twitter use could really upset well thought-out corporate messaging/planning.

Yo!

Since investing more time in social media tools like Twitter, you soon get a good picture of which tech blogs are very active. A few that we are signed up to on Twitter we find particularly useful:

FT.com Tech Blog

PocketLint

Guardian Tech Blog

Next Monday will see the publication of Lord Carter’s initial Digital Britain report on the state of the UK’s digital economy, and already there has been much speculation about what it will contain, not to mention a few rather obvious hints. Some of this is down to genuine leaks, but the way that information has seeped out suggests a well planned campaign to build anticipation prior to its launch.