There was a very interesting article on Reputation Online this week about the new Bribery Act due to come into effect next April, discussing what this will mean for PR.

PR agency employed to promote new wireless memory cards

Aylesbury, UK, 23 June 2010: Ranieri Communications, the consumer technology public relations specialist, has announced that it has been appointed by Eye-Fi, makers of the world’s first wireless memory card for digital cameras, to drive sales and build the brand in the UK.

We thought it was high time we turned the tables on the media to find out more about the journalists we deal with on a daily basis. We therefore had the recent pleasure of interviewing Nick Spence, a freelance journalist who predominately writes for MacWorld. Nick has been freelancing for seven years, previous to that he worked as a media monitor, reading newspapers and magazines for a living. Nick now writes for the magazines he used to read.

“Hump it, bump it, whack it might be one possible recipe for a good sex life, but it won’t win us the World Cup.”

So said former Chelsea chairman Ken Bates after England failed to qualify for the 1994 World Cup, and little did he know how he’d be proved right 16 years later by one of his Stamford Bridge protégées.

So apparently, today has been dubbed National Sickie Day, unofficially of course. It seems that the first Monday in February is when most people phone the office with their best ‘ill’ voice.

An interesting document came across my desk today. It was the breakdown of a
month’s worth of unique hits for an online gadget news site. The figures were impressive and certainly justify our high opinion of this site as a location for client’s coverage.