Twitter Strategy 2.0…

I can’t take credit for this as a colleague forwarded me the article, but it makes some interesting points about a company Twitter strategy. The article which I will come onto makes some interesting points about segmenting your Twitter communication, and it makes complete sense, as just like all marketing communication tools like press releases, advertising, mailshots, for example, you would of course segment and tailor each exercise to target the audience you are trying to reach.