Etymotic Research hf2 in-ear phones with ACS Custom Sleeves Etymotic Research, the leading developer of noise-isolating, high-fidelity earphones and headsets, today announces the launch of the hf2 custom•fit headset. Etymotic’s multi award winning hf2 headset delivers jaw-dropping clarity to iPhone and iPod users.

”All of our headsets and earphones are meticulously designed to deliver the most accurate, unaltered sound of any earphone or headset today. We constantly test our designs and those of the competition to ensure we maintain that position,” said Mead Killion, Ph.D., president and founder of Etymotic Research.

“Adding custom earmoulds to high-fidelity earphones could compromise fidelity, but we found a partner in ACS that allows us to maintain the Etymotic sound signature while providing an extra level of customisation,” said Dr. Killion.

ACS is Advanced Communication Solutions Ltd., a pioneering developer of soft custom-made silicone earpieces. For years, some of the world’s top musicians have turned to ACS for customised in-ear monitors that provide reference-quality fidelity and comfortable fit at safe volume levels. The explosive growth of portable music players reveals that many consumers have the same requirements.

“People are listening to their iPhones and iPods more often and for longer periods of time,” said Michael Shaver, Worldwide Director of Consumer Products Sales.

“Active users such as athletes and business travellers have extended needs. Most Etymotic customers can achieve a comfortable fit with the array of ear tips we include with our products, but the hf2 custom•fit delivers the same level of comfort that performing musicians require during live performances.” said Mr. Shaver.

This unique program gives consumers the chance to experience a combination of fidelity, noise isolation and comfort that has not been readily available until now. For many, the isolation of unwanted noise means preferred listening levels can be achieved at a lower volume. This launch is exciting for both Etymotic and ACS, whose founders are both musicians.

Etymotic Research’s hf2 headset combines industry-leading fidelity and noise isolation with an integrated microphone and music controls for seamless voice calls. The hf2 is a hit for both iPhone and iPod users around the world. The hf2 custom•fit includes the award-winning hf2 and an array of ear tips of different sizes. Also included is a voucher redeemable at any one of 300 approved ear impression outlets. Following a 15-minute appointment, customers are only a few short weeks away from experiencing concert-hall fidelity with a level of comfort that may make them forget they are wearing earphones at all.

Price: hf2 in-ear phones £99 and £90 for the ACS custom sleeves

Where to buy: Over 300 Apple stores around the country

Website: www.etymotic.com

For more information please email the team at Ranieri

“These are quite literally the most comfortable in-ear headphones I have ever had.”

http://store.apple.com/uk/product/TV692ZM/A?fnode=MTY1NDA1MA&mco=NDY1ODc3Nw

(This is following the Etymotic/ACS launch this week…)

Dear All,

Please do not let my lack of correspondence today in anyway lead you to believe that I was anything but overjoyed with the PR event last night.

You said you would deliver the press – you delivered the press in numbers higher than I expected.

You promised to take care of the logistics – you took care of the logistics.

You promised the food and drink wood be good – the food and drink were excellent from what I heard.

You promised coverage quickly and that it would be good press – you were wrong, it was EXCELLENT press coverage.

You didn’t promise our party would be a bigger draw than Dell, Toshiba or T-Mobile’s – but it was.

The Ranieri crew went above and beyond the call of duty. I would like to reiterate everything said today by Charles and Andy about the event, the attendees, the arrangements, the organizational flow of the room, and the efforts you all put in manning a post while the rest of us kumbayas talked with the press or did impressions. It is work, but it was darn fun working with all of you.

In short, excellent job and my heartfelt thanks to Ranieri, Charles and Andy. We need to do more launches.

Thanks and Cheers,

Michael

Thanks for inviting me, had a great night. – Andrew Lim (Recumbo)

Thanks for the invite – was a good night. – Joe Cox (What HiFi)

Thanks for inviting me. Brilliant headphones – perfect fit. We’re going to put them (and the ACS custom moulding service) in our high-end earphones test next issue. – Michael Brook (T3)

Thanks Tom, great to see you all, the headphones are great, once I’d put then in the right ears! Great to meet all the Ranieri people last night, had a great night – Nick “Great” Spence! (MacWorld)

Thank you again! The custom ‘phones are great and I’ve already recommended them to a friend whose gone and bought some today. – Richard Swinburne (Bit-tech)

Very good to meet you last night and thank you for an enjoyable evening. – David Phelan (TimeOut)

Thanks for last night. Just about shook off the hangover. – Adam Hartley (Techradar)

Thanks for having us, I can confirm that I did have a stinking headache this morning. – Rich Trenholm (CNet)

The good news is that the launch is already hitting the news, just do an Etymotic search in Twitter and you will see a bunch of journos chatter who are already using their brand new custom fit Etymotic HF2’s today..

More to come.

P.