Powerplay Announces Gym-Quality Aerobic Dumbbells for Nintendo Wii™

RiiFlex weights will pump up your Wii workout and keep you fit while having fun

December 15th, 2009 — Powerplay, a developer of best in class gaming accessories designed to heighten the fitness game experience, announces the RiiFlex Weights, a gym quality dumbbell solution for Nintendo Wii users. Unlike lesser quality, plastic accessories currently on the market, the RiiFlex feels like a pair of actual dumbbells because of the unique, ergonomic design and cast-iron 2lb weight. These aerobic fitness dumbbells are available in John Lewis stores from the 18th December and available now at Play.com, priced at £24.99.

The RiiFlex features a non-slip elastomeric material and a rugged construction that can withstand the rigors of any workout. Wii controllers fit easily and securely into the weight handles and the weights are comparable in size to gym dumbbells. The RiiFlex weights can be used alongside all workout software including WiiFit, WiiFit Plus, EA Sports Active, New U, The Biggest Loser and My Fitness Coach.

“Powerplay is dedicated to developing quality fitness solutions for the video game market,” says Paul Holcomb, President of Powerplay. “Most other fitness peripherals are toy-like gaming accessories being passed off as fitness products. We believe the Wii Fit can provide serious fitness results if coupled with serious fitness products, and that’s what we are introducing.”

To discover more about the RiiFlex visit www.riiflex.com

Powerplay
Powerplay is a developer of best in class gaming accessories designed to heighten the fitness game experience. Through focus on design and engineering, Powerplay is setting a new standard for peripherals and elevating consumer expectations with Wii fitness accessories that provide a real workout experience.

For further information please contact:
Tom Warren (Tom@raniericoms.com) or Sarah Herd (Sarahh@raniericoms.com) at Ranieri Communications on +44 (0)1296 394614

Tags: consumer technology, tech news, Wii Fit

This entry was posted on Wednesday, December 16th, 2009 at 11:46 am and is filed under PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.