For more information please contact liz@raniericoms.com

SoundFreaq, a developer of high quality audio accessories, announces the launch of its flagship Bluetooth speaker system, The Sound Platform. Designed to combine exceptional acoustic performance with the possibilities of Bluetooth wireless technology, The Sound Platform is compatible with any Bluetooth enabled device, including Apple’s iPhone, iPad, MacBook and MacBook Pro.

Join the ‘Club’
The BeBook ‘Club’ is the latest addition to the BeBook family of eBook readers. Based on the multiple award winning BeBook ‘Neo’, the BeBook ‘Club’ is the ideal reading companion for the average and occasional reader. It is fully featured, just like it’s big brother the BeBook Neo, and with it’s unique eInk Vizplex, screen reading satisfaction is guaranteed!

They are quickly becoming a ‘put it in your diary’ event, but the latest Apple keynotes had some core product innovations that will certainly turn heads. Some expected, some not so.

So what’s new … ?

be.ez, designer of fashionable accessories for the mobile lifestyle, today extends its popular LA garde robe laptop bag and LA robe protection sleeve ranges with the addition of the Chic Marine colour range. Ideal for carrying around campus or slipping into a suitcase, there is something for everyone in be.ez’s latest line of slim, stylish and lightweight bags and sleeves – all available in marine and pink, yellow or azur.

IFA (Hall 9/318a), Berlin, 2nd September 2010 – sWaP (smart Watch and Phone), the leader and innovator of mobile watch phone technology, today announces the latest addition to its extensive range of desirable mobile phones and mobile phone watches – the sWaP NOVA. This sleek, stylish and lightweight mobile phone is potentially the world’s smallest conventional production mobile phone and will be available on an exclusive basis.

Oxnard, CA, – 2nd September 2010 – Scosche Industries, an award-winning innovator of iPad, iPhone and iPod accessories, is proud to announce six stylish new case designs for the new iPod Touch gen 4 and two for the new nano. The uniquely designed cases offer a variety of added functionality and superior protection.

Yet more controversy surrounded Lindsay Lohan as she left rehab last week and was photographed wearing designer gear, clutching an energy drink and sporting a pair of V-MODA Crossfade LPs. As the pictures emerged, speculation grew as to whether Lohan had been paid to wear some of the following items:

Ranieri Communications is recruiting. We’re currently looking for someone to fill a brand new role within the business – Part-Time Admin Assistant. As a rapidly growing consumer technology PR agency, we’re seeking someone that wants to work in an exciting and ever changing company on a part time basis. PR experience is not required, but enthusiasm is a must.

Going back to 1989 I can briefly remember having to write about my experiences on my first day at School, yet 21 years later I find myself in a very similar position, writing about my first week in a new agency.

On the day that Facebook announced the launch of its geolocation capability ‘Facebook Places’ a survey from Ofcom has been doing the rounds which reveals that the UK population spends a quarter of its time on the Internet, primarily on social networking sites such as Twitter and Facebook.

There was a very interesting article on Reputation Online this week about the new Bribery Act due to come into effect next April, discussing what this will mean for PR.

image thanks to Clayoquot Wilderness Resort

I’ve never been one for camping! As much as I love the great outdoors, I can’t be too far away from my home comforts. I have been camping twice and both occasions left me feeling wet, muddy and uncomfortable.

Apple über fans – they’re like the male equivalent of Heat readers. Remember that mad Scottish lady in the Heat advert who attacks everyone standing between her and purchasing a copy of the gossip rag? Well, imagine that, but more male and stood outside the Apple store on Regent’s Street on a cold night, waiting for the launch of a new product. They’re scarily similar, aren’t they?

Following the huge success of CU Exposed back in March, the date has now been set for the next one. The mini expo, which will expose you to the hottest Apple, IT and consumer electronics products for Christmas, is due to take place on Tuesday 28th September at The Tower hotel in central London. So put the date in your diary!

Back in April, Wacom launched a European competition on MySpace.com to find a piece of music for a Bamboo brand video and received over 700 entries. UK based band, The Amateurs, scooped the prize and won €10,000 worth of music equipment. Their winning song is placed alongside a branding video for the Wacom Bamboo.

Ofcom is currently in consultation to revise the rules on product placement on British television. Currently banned on all shows produced in the UK, the act of product placement is rife in other countries (namely the US) and acts as a valuable revenue stream to broadcasters. It looks like 2011 will see the introduction of a ‘P’ or ‘PP’ symbol on the screen at the start and end of programmes to advise viewers that they have been marketed to.

OverBoard’s Premium Waterproof Backpack featured as part of Stuff.tv’s latest video cast on festival gadgets.

This round up, by Lucy Hedges and Julian Whitehorn, showcases a wide range of products which would be ideal for festival goers. The video, which appears on the Stuff website, stated, “This 25 litre backpack, with its roll top for complete waterproofing, will keep your gadgets dry even if your tepee is submerged.”

sWaP, the watch phone specialists, recently attended the London music fesitval Lovebox in Victoria Park. At the festival, two special guests stopped by to check out the Signature watch phone. Mark Ronson and Dizzee Rascal both tried on the Signature and and had a play with the watch phone’s features.

Yesterday was Ranieri’s annual company day and this year we went to Alton Towers. We met at the office earlier than any other day, and set off in our minibus in high spirits and with plenty of travel sweets.

Ranieri Communications is recruiting. We’re currently seeking a new Account Manager with a passion for PR and the appetite to join an agency that is growing rapidly.

This week I’ve been on work experience at Ranieri and have gained an insight into the PR world, as well as office life in general.

Our new client Cygnett, which specialises in stylish accessories for Apple products, has its Aerosphere laptop sleeves exclusively with the Apple store and are currently on the Apple web store home page.

Make going back to school, college or university exciting

With the Summer fast approaching, Students will be thinking about how to best spend their holidays and leave what they will need for the next academic term until later. Ranieri has put together a student study kit, to make going back to school as enjoyable as possible.

Datawind is offering one lucky customer the chance to win a £7,800 VW Urban Fox this weekend.

All customers purchasing a UbiSurfer from the Ideal World shopping channel (Sky 644) this weekend will be entered into a prize draw.

The Powerstrap from Orca has been included in The Gadget Show’s Top 5 must-have festival gadgets. The Powerstrap came in at number two in the countdown and was chosen by the lovely Pollyanna for its extra battery power and easy portability.

Gadget Show festival must-haves (starts at 5.56)